John Deere Branding

Creating a certain sense of “cool” nowadays is an important factor when thinking about branding and rebranding a product or an entire company. In a Visual Campaigns class I took in Spring 2017 I was given the assignment to rebrand John Deere in a way that would make the brand interesting for millennials.

I therefore chose to create a campaign called “Let John mow your lawn”, based on a 1970s aesthetic, as well as changing the logo to its original old form to create a sense of nostalgia that is sexy and provocative, aimed to lead to large social media outreach as well as memorability, that puts John Deere under a younger light.